Primary and Secondary Research

Primary and Secondary Research 

There are two different types of research, primary and secondary. Examples of primary research are, surveys, Interviews, observations and any work carried out by myself. This type of research is beneficial to media practitioners because it's specific, authentic and valid. It gives the designer vital information which he/she can use for marketing and product design.

Here are some examples of secondary research, the internet (wikipedia), text books, magazines, journals, photos and any other research carried out by someone else. This type of research is beneficial to media practitioners because again it can provide data that is useful in all areas, from promotion to the final product. For example colour schemes, font, style, layout and target audience etc.

Example -

        

I can compare secondary research with primary research to check if my primary research matches theirs. The more research I carry out and the more research I look into the better the outcome.