Tiles in Music Videos

Tiles in Music Videos

Titles in music videos are important. Not every music video has them, but some do. Even if its just a quick five seconds at the start of the video letting us know the song name and who's the artist/band/singer. This could be at the end of the video, but usually its at the beginning. Here are a few examples of short titles at the start of music videos...

1) Ed Sheeran - Perfect

2) Olly Murs, ft. Demi Lavato - Up

3) Coldplay - Paradise 

These three videos are quite different from each other. Two of them are outside ('Perfect' and 'Paradise') and one of them is inside ('Up').  Or to put it another way, two of them are on locations and the other is studio based. All three of them are quite fast, especially 'Up' and 'Perfect', 'Paradise' is slightly longer just because It has more to say at the start of the video, saying the company and artist all on different shots, not just all together like the other too, just more spaced out.  

For my title sequence for my music video I need to decided what I'm planning to do for it. Looking at these examples there really simple, yet so effective. I really like the Coldplay one, as its silhouettes with a sunset or sunrise? It looks really dramatic and powerful. The text on screen is also black, which I really like. Blends in better with whats on screen. 

As for text on Ed Sherran's 'Perfect'. The text is quite the opposite. Instead of black, its white. It works really well as the background is pretty much white with mountains, snow and bright light. Shining through the light, not hiding within the shadows. 

Olly Murs's 'Up' is different from the other two as its not filmed outside, but in a studio. The title sequence in this is white on black . So we've had white on white, black and black and now white on black. If you look more closer the white is actually a yellow, which I really like as white can be a little dull, its nice to add colour to the video. Then the camera pans away and we see Olly about to sing. So, straight into the singing pretty much. Thats what I want in mine, but although saying that, my music starts with four bars, so it would make sense to use that empty space without any singing in it to have a nice build up of text, as a little introduction. Thats defiantly worth considering.

It's not final, but I could have white text over grass or the blue sky. Blue sky would be nice I think.