Andrex Advert Analysis

         

The advert I chose to analysis is a Andrex Toilet roll advertisement. We've got a few camera  such as, a wide shot (0:01), birds eye (0:06), panning (0:10), etc. Basically the puppies run into a nicely stacked up tower of toilet roll and play/run with them. They use puppies because they are soft and cuddly just like the toilet role. This would make you want to buy it.

They used these camera angels because they wanted to set the scene in the environment. The music is catchy and creates a happy feel, also there are vocals in the music, but is only noticeable when the woman stops speaking over the top. They did this to make it less crowded and because you don't want two people talking at the same time. The target audience is for the four quadrants, but the toilet roll comes with a free puppy toy, which will make the kids want it more. The colours used in this video are very dull and basic, browns, whites and greys. Also the puppies are the same colour as the floor because they wanted to make the white toilet roll to be the main focus. Then at the end of the video we see some colour of the toilet roll in its packaging, blues and yellows. But this was added in later because you can tell its fake by its brightness and shadow. It looks very convincing because its got the correct use of refection which shines on the wooden floor. Also is shows a web address underneath this and a logo, this is for more information and to look into the product in depth.