Typography

1)

This is the BBC logo. I discovered this image on Google. This lead me to look at BBC shows.

 This is the BBC's Sherlock logo. I found this image by looking for BBC programs on the internet.

This is the London Underground logo. I thought this looked similar to the Sherlock font and the BBC. I found this image on Google.

    This is the Torchwood logo. I discovered this font after looking for Sherlock, I also found this image on Google.

  This is the Hero's logo. I thought it looked very similar to the Torchwood font because of its bold and tall wording.

 I thought this looked they similar to the Sherlock font. It is the Harvard business school logo.  

2) Whats the difference between a typeface and font?

The difference between a typeface and font is that the font is a digital file that creates the typeface. The typeface is a design of type, what makes up the letters, shapes, style, width and the weight. 

3) What is the difference between sans and serif fonts?

The difference between a sans and a serif font is that serifs are little details or decorative flicks at the end of words. Serif fonts don't have these details, example font would be Arial font.

4)

  Ascenders are letters that extends above the mean line of the font.





Descenders are letters that drop down below the baseline of the font.






 The X height are letters that stay in the middle of the mean line and the base line.

 Serifs are letters with decorative strokes and flicks.

 UPPER CASE - Upper case letters are letters that are capitalised.
 lower case - Lower case are letters that are smaller than capital letters.


With point size you can control the different size of your letters. Larger or smaller.


 Ligature are two or more words that join together.

  Baseline letters all sit on the line (baseline)

5)



6) 
The difference between kerning and tracking is two related and frequently confused typographical terms. Both refer to the adjustment of space between characters of type.

7)

In typography leading refers to the distance between the baseline of type.








8) What is a Grid?

A grid is a structure, usually made up of vertical, horizontal and angular lines. Grids can be used to store information, pictures and numbers. I think its very organised and makes thinks look neat and tidy.  In typography a grid is used to subdivide a page vertically and horizontally into margins, columns, inter-column spaces, lines of type, and spaces between blocks of type and images.
These subdivisions form the basis of a modular and systematic approach to the layout, making the design process faster, and ensuring visual consistency. Grids were not talked about until the mid-twentieth century. Artists, printers, and writers hadn’t thought about content proportion and space before now.