Look-book Evaluation

Look-book Evaluation 

I am pleased with the final version of my Look-Book. I actually didn't think it would come together, but in the end it did and it looks really good. We went to two different locations which are Bath and Frome. I am really pleased on the layout of the look book and is very clear to look at. I started sketching ideas in my sketch book about possible logo/brands and what pieces of clothing I'm going to be showcasing. I decided to call my brand 'Inspired'. I created the finished logo on Photoshop. The colour scheme I went for is Red and Gold, this makes it have that unique feel. I edited the final logo onto the photo shoot pictures and it looks very nice and realistic. I added the logo onto a scarf, a t-shirt, and a jumper.

I used a few props in the photo shoot such as, an umbrella, skate board, headphones etc. This made it more casual and also fitted in to everyday life. The look book it self has eight pages. The first page has the full logo, the second page has a quote which links to my brand very well, pages 3, 4, 5, 6 and 7 are the photo shoot pictures and page eight has the smaller logo, which is a gold star above a red circle.

If I could improve this look book I would of used more people to pose in front of the camera and maybe adding a female. By doing this it gets a wider range of viewers from both men and woman.

Overall I am very happy with the final product and I think It looks visually good.